Answers
Straight answers for local business owners
Websites, Google Maps, reviews and leads — explained without the jargon.
How much does a plumber website cost?
A basic template site can cost a few hundred dollars; a custom site built to generate calls typically runs a few thousand up front, sometimes with a monthly fee for hosting and updates. The real question is what it costs you in missed calls if the site doesn't work.
Do HVAC companies need a website in 2026?
Yes. Your Google Business Profile gets you seen, but homeowners still visit your website to decide whether to trust you with a repair or a new system. Without one, you lose the comparison to companies that have one.
How do electricians get more calls from Google?
Set up your Google Business Profile completely, build a website with a page for each electrical service you want more of, and collect reviews after every job. Then make sure calls are answered — a ranking does nothing if the phone goes to voicemail.
Why do roofing companies waste money on ads?
Usually because the ads send careful, high-ticket buyers to a page that doesn't answer their questions, and because calls and form fills aren't tracked back to the ad. The fix is a focused landing page and simple tracking, not necessarily a bigger budget.
How do general contractors get better leads than HomeAdvisor?
Build your own lead channel: a portfolio website organized by project type, a strong Google profile and steady reviews. People who find you directly have already chosen you to call, so you compete on fit and quality instead of price.
Do pest control companies need online booking?
Not strictly, but they need a way to capture requests the moment someone finds a pest — often at night. Online booking, a short request form, or calls that get answered after hours all do that job.
How do landscapers get found on Google Maps?
Complete and verify your Google Business Profile with the right categories and service area, upload real project photos regularly, and collect reviews from every finished job. A website with service pages reinforces all of it.
Why does my garage door company not show up on Google?
The most common reasons are an unverified or suspended Google Business Profile, the wrong primary category, an incomplete profile, or far fewer reviews than nearby competitors. Each is fixable once you know which one is the problem.
How do dental practices get more Google reviews?
Ask every satisfied patient, every time, with a simple link sent shortly after the appointment. Train the front desk to mention it, and respond to every review. Consistency beats one-time campaigns.
What is the difference between a brochure website and a conversion website?
A brochure website describes your business. A conversion website is built to get a visitor to take one action — call, book or request an estimate — and makes that action obvious on every page. For local service businesses, the second kind is the one that pays for itself.