Straight answer
What is the difference between a brochure website and a conversion website?
A brochure website describes your business. A conversion website is built to get a visitor to take one action — call, book or request an estimate — and makes that action obvious on every page. For local service businesses, the second kind is the one that pays for itself.
Brochure sites
Usually a homepage, about page, generic services page and contact form. They look fine but don't guide anyone toward calling.
Conversion sites
Click-to-call on every screen, one page per service, proof (reviews, photos, license) near the call button, fast mobile load times and tracking so you know what's working.
Why it matters locally
Local buyers decide fast. If they have to hunt for your number or wonder whether you do their job, they leave.
Quick questions
Can we turn our current site into a conversion site?
Sometimes. Often it's faster to rebuild around clear service pages and calls to action.
Is design still important?
Yes, but clarity matters more than decoration.
Related
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