Category strategy
Primary and secondary category selection based on your revenue-driving services and what competitors in your market use.
Your most valuable local asset
A Google Business Profile built around the work you actually do.
A complete rebuild of your Google Business Profile — categories, services, description, attributes, and photos — so it reflects your real offering and gives Google clear signals to work with.
- A profile that describes your actual services, not a generic category
- Complete, consistent information across profile and website
- A clear baseline to measure future local visibility against
The Problem
What this service solves
For most local businesses, the Google Business Profile does more selling than the website — and it is usually half finished. A wrong primary category, missing services, an empty description, and three photos from four years ago all limit how often the profile is shown and how many people act on it once it is.
- A primary category that doesn't match what the business actually sells
- Services and descriptions left blank or copied from an old brochure
- Missing attributes, hours, and profile fields that searchers filter on
- Photos that are outdated, low quality, or absent entirely
What's Included
Deliverables
Service list build-out
Every service entered and described in the profile's own service fields, worded the way customers search for them.
Business description
A clear, accurate description covering what you do, who you serve, and the areas you cover.
Attributes & completeness pass
Hours, service areas, payment and accessibility attributes, links, and every remaining profile field completed.
Photo & visual content plan
A recommended shot list and upload structure for exterior, interior, team, and job photos — with guidance on cadence.
Information consistency check
Name, address, phone, hours, and services reconciled between the profile and your website.
Who It's For
Built for these businesses
Local service businesses
Trades, clinics, salons, and shops where the profile is the first thing a customer sees.
Businesses with a neglected profile
Companies that claimed the listing years ago and never revisited it.
Multi-location operators
Teams that need consistent, correct profiles across every location.
Process
How the work runs
01
Audit
We review the current profile field by field and compare it against competitors in your market.
02
Plan
We map categories, services, and content to the work you most want more of.
03
Implement
We complete the profile, upload assets, and reconcile it against your website.
04
Hand off
You get a documented record of every change plus a maintenance checklist — or we manage it ongoing.
Outcomes
What should improve
- A profile that describes your actual services, not a generic category
- Complete, consistent information across profile and website
- A clear baseline to measure future local visibility against
Free Resource
The Google Business Profile Completeness Checklist
Downloadable PDF
Every profile field that affects how your business is understood locally, in the order worth fixing them.
- How to choose a primary category you can defend
- Where service descriptions belong inside the profile
- The attributes most local businesses never fill in
- A photo cadence that's realistic for a busy team
Where should we send it?
Answers
Google Business Profile Optimization questions, answered
- Can you guarantee I'll rank in the top three?
- No. No one can honestly guarantee local rankings — Google weighs relevance, distance, and prominence, and distance alone is outside anyone's control. What optimization does is remove the self-inflicted limits on how your profile is understood and shown.
- How is this different from GBP Management?
- This is the one-time rebuild: categories, services, description, attributes, and photos. Management is the ongoing work after it — posts, review responses, photo updates, and monitoring.
- Do I need to give you access to my profile?
- Yes, manager access to the Google Business Profile. You stay the owner and can remove access at any time.
- How long does the optimization take?
- Most single-location profiles are completed within two weeks of receiving access and your service information.
Let's Connect
Start a project with AdResst
Tell us what you're working on. We'll come back with a straight answer on scope, timing, and what it costs.
Prefer email? info@adresstmedia.com