Google posts
Regular posts covering offers, updates, and services, written in your voice.
An active profile, every month
Keep your Google profile active without adding it to your list.
Ongoing management of your Google Business Profile: posts, review responses, photo and content updates, monitoring, and continuous optimization as your business changes.
- Reviews answered quickly, every time
- A profile that looks current instead of abandoned
- Unwanted third-party edits caught and corrected
The Problem
What this service solves
An optimized profile drifts. Reviews go unanswered, hours go stale over holidays, photos age, and suggested edits from strangers change your details without anyone noticing. Profiles that stay active and current simply present better to the people comparing you with three other options.
- Reviews sitting unanswered for weeks in public
- No posts, offers, or updates on the profile for months
- Hours and details changed by unnoticed third-party edits
- Photos that no longer reflect the current team or work
What's Included
Deliverables
Review response management
Timely, professional responses to new reviews, positive and negative, using approved tone guidance.
Photo & content updates
Fresh job, team, and location photos added on a consistent cadence.
Profile monitoring
Watch for suggested edits, suspensions, duplicate listings, and information changes — with fast correction.
Ongoing optimization
Categories, services, and descriptions revisited as your offering and seasonality change.
Monthly reporting
Profile activity, review trends, and interaction metrics reported in plain language.
Who It's For
Built for these businesses
Busy owner-operators
Teams who know the profile matters and never get to it.
Businesses after an optimization
Companies that rebuilt the profile and want it to stay current.
Review-sensitive categories
Businesses where response speed on a bad review is visible to every future customer.
Process
How the work runs
01
Onboard
We take manager access, document your tone, services, offers, and escalation rules.
02
Set cadence
We agree on posting frequency, photo cadence, and review response turnaround.
03
Operate
We post, respond, update, and monitor the profile each month.
04
Review
A monthly report and a standing check-in to adjust as the business changes.
Outcomes
What should improve
- Reviews answered quickly, every time
- A profile that looks current instead of abandoned
- Unwanted third-party edits caught and corrected
Free Resource
The Review Response Framework for Local Businesses
Downloadable PDF
How to respond to the three kinds of negative review — and to positive ones — without sounding defensive or automated.
- A response structure that works for legitimate complaints
- Handling reviews from people who were never customers
- Why fast beats perfect on public responses
- A realistic monthly profile activity cadence
Where should we send it?
Answers
Google Business Profile Management questions, answered
- How is this different from GBP Optimization?
- Optimization is the one-time rebuild of categories, services, description, attributes, and photos. Management is the ongoing activity afterward — posts, review responses, updates, and monitoring.
- How does this relate to Reputation Management?
- GBP Management covers responses and activity on the Google profile itself. Reputation Management is broader — review generation workflows, monitoring across Yelp and other platforms, and sentiment reporting. Many clients run both.
- Do Google posts affect rankings?
- Posts are not a documented ranking factor. They keep the profile current and give searchers reasons to act, which is the honest case for doing them.
- Who approves review responses?
- You set the level. Some clients approve every response; others delegate routine ones and only review sensitive cases.
Let's Connect
Start a project with AdResst
Tell us what you're working on. We'll come back with a straight answer on scope, timing, and what it costs.
Prefer email? info@adresstmedia.com