Straight answer

How do general contractors get better leads than HomeAdvisor?

Build your own lead channel: a portfolio website organized by project type, a strong Google profile and steady reviews. People who find you directly have already chosen you to call, so you compete on fit and quality instead of price.

Why marketplace leads feel worse

Marketplace leads are often sent to several contractors, so the homeowner is comparison shopping by design.

Finished kitchen remodel with new cabinets and island — Organize photos by project type.

Organize your portfolio

Kitchens, bathrooms, ADUs and additions on separate pages with real photos help buyers see you've done their kind of project.

Contractor website page showing a five-step remodel process — A clear process builds confidence.

Explain your process

A simple step-by-step — consultation, design, permits, build, walkthrough — reduces the fear of hiring a contractor.

Earn referrals online

Ask every happy client for a Google review; it's the online version of word of mouth.

Quick questions

Should we quit Angi or HomeAdvisor?

Many contractors keep a small presence there while building their own channel, then reduce spend as direct leads grow.

Do ADUs need their own page?

Yes. ADU buyers have specific questions about permits and timelines.

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