Ten checks you can run on your own site today to find where mobile visitors drop off before they ever call.
Most local service websites lose the majority of their prospects on a phone, before any human involvement. The failures are consistent and fixable. Run these ten checks on your own site.
The checklist
1. Time the load on a real phone over cellular data, not office wifi. 2. Confirm a tap-to-call action is visible without scrolling. 3. Check that the primary form is under six fields. 4. Verify service pages answer pricing questions rather than deflecting them. 5. Confirm reviews are visible on the page, not only on a separate profile.
6. Check tap target size on every button. 7. Confirm there is no horizontal scrolling at 375px width. 8. Verify text contrast in bright outdoor conditions. 9. Check that each service area has a real page, not a list of city names. 10. Confirm form submissions are tracked as analytics events.