Stroll Guam
AdResst built and deployed its smart-display advertising system across 38 rideshare vehicles in partnership with Stroll Guam.
Case Study
Stroll Guam × AdResst
Smart Rideshare Advertising Network
AdResst built and deployed a smart-display advertising network across 38 rideshare vehicles in partnership with Stroll Guam. Ultra HD digital displays were mounted behind vehicle headrests, creating a direct advertising environment between the rider and the brand.
Unlike conventional digital advertising where consumers can scroll past, skip, close, mute, or immediately leave an advertisement, the AdResst experience placed campaign content directly in front of an individual passenger during the duration of their ride. Each advertiser could incorporate a trackable QR code, promotional offer, discount code, landing page, or other direct-response mechanism, allowing campaign engagement and customer action to be attributed back to the in-vehicle advertisement.
The Opportunity
Turning rideshare passenger time into premium digital advertising inventory.
The Infrastructure
38 rideshare vehicles
A smart-display advertising network deployed across the Stroll Guam fleet.
Ultra HD headrest displays
Digital screens mounted behind vehicle headrests, in the rider's field of view.
Direct rider-facing advertising
Campaign content presented to the passenger during the rideshare experience.
QR-enabled campaign experiences
Advertiser-specific codes, offers and landing pages built into each placement.
Measurable Performance
Historical campaign performance, observed during the live deployment.
0%
Rider Interaction Rate
Approximately 700 out of every 1,000 riders interacted with the advertising experience during measured campaign activity.
0%
Historical Conversion Rate
Historical conversion performance observed during the operating AdResst rideshare advertising deployment. Not a guaranteed future rate.
0
Active Rideshare Vehicles
Smart-display advertising network deployed across the Stroll Guam fleet.
0 rides
Performance Benchmark
Campaign activity was evaluated against blocks of approximately 1,000 rider experiences.
1:1
Rider-to-Screen Environment
An individual passenger positioned directly in front of a dedicated digital advertising display.
Trackable
QR + Promotional Attribution
Advertiser-specific QR codes, promotion codes, landing pages and offers created a measurable path from exposure to action.
Rider interaction and conversion are reported as separate historical KPIs observed during the live AdResst rideshare deployment. They are not combined into a single figure.
First-Person Data
A Direct, Measurable Advertising Environment
AdResst coined its operating approach "First-Person Data" to describe the uniquely direct relationship created between a rider, a dedicated screen and a measurable advertiser action.
Rather than competing for attention inside a social feed, search result or crowded webpage, an AdResst campaign was presented directly to the passenger during the rideshare experience.
- 01
Exposure
- 02
Attention
- 03
QR Interaction
- 04
Promotional Offer
- 05
Landing Page / Product
- 06
Trackable Customer Action
"First-Person Data" is AdResst Media's terminology for its direct rider-to-screen advertising and attribution model. It should not be presented as a replacement term for the advertising industry's established definition of first-party data.
Why the Model Worked
01
Controlled attention environment
The advertisement occupied a dedicated screen positioned directly within the passenger's field of view rather than competing inside a crowded content feed.
02
Non-skippable presentation
Campaign content remained part of the rideshare environment rather than relying on a consumer voluntarily stopping their scroll or clicking an advertisement.
03
Direct response
QR codes and advertiser-specific promotional offers created an immediate bridge between viewing the advertisement and taking action.
04
Attributable performance
Campaign-specific QR destinations and promotional codes gave advertisers a method of connecting customer activity back to the AdResst placement.
Market Validation
Proof of market adoption
Ambros Inc.
A signed six-month advertising agreement with Ambros Inc. in Tamuning, Guam ran from November 2019 through May 2020, demonstrating recurring paid advertiser adoption of the platform.
DOCOMO PACIFIC
DOCOMO PACIFIC used the Stroll × AdResst advertising network to promote its Visitor SIM + WiFi Kit to riders, demonstrating that the platform attracted larger regional brands in addition to local businesses.
Business outcome
The system demonstrated that rideshare vehicles could function as measurable digital-media inventory capable of attracting local advertisers, recurring contracts and established regional brands.
Build a measurable customer experience
AdResst Media applies the same thinking today across digital platforms, websites, advertising systems, automation, analytics and customer-conversion infrastructure.